ABC’s Annual ‘GRINCH’ Broadcast Hits Multi-Year Highs

During Christmas Week (w/o 12/22/14), ABC delivered 6 of your respective Top 15 non-sports TV strategies in Adults 18-49, including 2 of your respective Top 3 shows: “How the entire Grinch Stole Xmas-THU” – Number 2, “How the Grinch Took Xmas-FF” – No . 3, “Great Xmas Light Fight” – Number 12, while “Toy Story iPhone case The period Forgot, ” “Shrek the Halls” and “20/20-Fri SP” tied with no. 15. In fact , ABC won the entire week in Nielsen’s non-sports takes up by 11% among Adults 18-49 (1. 0/3 vs . 0. 9/3 – CBS and NBC tied) and leads the 2014-15 summer season on that measure by 9% over its nearest competition (2. 4/7 vs . 2 . 2/7-CBS).

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“The Great Christmas Light Fight” (8: 00-10: 00 p. m. the aim 5. 9 million and 1 ) 3/4 in AD18-49):

For the finally week in a row, ABC’s “The Great Christmas Light Fight” became up from its year-ago telecast (on 12/23/14) by double digits as a whole Viewers (+18% – 5. nine million vs . 5. 0 million), while holding steady in Adults 18-49 (1. 3/4). In addition , it was boost week to week in market (+11%) to deliver the program’s 2nd-largest audience ever, behind only this excellent year’s opener (on 12/8/14).

An average of during its 2014 run, “The Great Christmas Light Fight” planted from its first season run in ’09 by 28% in Total Viewers (6. 0 million vs . 4. twelve million) and by 25% in Adults 18-49 (1. 5/4 vs . 1 . 2/4).

With repeat animated specials additionally “The Year: 2014, ” ALPHABET ranked No . 1 on The following friday night in Adults 18-49 (1. 2/4-tie).

“Shrek the Halls”/”Toy Story phone case The period Forgot” (8: 00-9: 00 t. m. – 5. 0 , 000, 000 and 1 . 2/4 in AD18-49):

Finishing No . 1 on the foremost networks from 8: 00-9: 00 p. m., ABC’s rebroadcast “Shrek the Halls” and the second mush this season of “Toy Story The period Forgot” beat out NBC’s original “One Direction: The TV Special” in THE 60 MINUTES by 71% in Adults 18-49 (1. 2/4 vs . 0. 7/2). All ABC SPECIALS tied as Tuesday’s top-rated TV show on the major netting with young adults.

“The Year: 2014” (9: 00-11: 00 p. meters. – 5. 4 million additionally 1 . 1/4 in AD18-49):

For 9: 00-11: 00 p. meters., ABC’s “The Year: 2014” stated No . 1 in Adults 18-49 (1. 1/4) and key Women (W18-49/W25-54), beating Christmas specials on NBC. Anchored by Robin Roberts, the entire ABC NEWS SPECIAL featured information of all the big stories from the life year.

On Christmas (12/25/14), ALPHABET won Thursday’s primetime in Total Tv audiences (5. 2 million) and the fatigue other networks combined in Adults 18-49 (1. 8/6 vs . 1 . 6/6 for CBS, NBC and Fox) with encore broadcasts of vacation animated and live-action versions in “Dr. Seuss’ How the Grinch Took Christmas. ” The Net led many 6 half-hours of the night concerning young adults with the Top 2 highest-rated programs on Christmas night.

“Dr. Seuss’ How the Grinch Stole Christmas” (8: 00-8: 30 p. meters. – 6. 0 million additionally 1 . 9/7 in AD18-49):

During the 8: 00 p. m. half-hour, the animated version of “Dr. Seuss’ How the Grinch Stole Christmas” was up sharply from its year-ago December telecast (on 12/24/13) as a whole Viewers (+46% – 6. zero million vs . 4. 1 million) and Adults 18-49 (+58% the aim 1 . 9/7 vs . 1 . 2/5), drawing the X-mas special’s most well known overall December audience in 8 years and earning a 5-year optimum with young adults – since the year of 2010 and 2009, respectively.

“Dr. Seuss’ How the Grinch Stole Christmas” (8: 30-11: 00 p. m. the aim 5. 0 million and 1 ) 8/6 in AD18-49): From six: 30-11: 00 p. m., the entire live-action “Dr. Seuss’ How the Grinch Stole Christmas” movie was also boost over its telecast on the same each last year in Total Viewers (+25% the aim 5. 0 million vs . 8. 0 million) and Adults 18-49 (+38% – 1 . 8/6 versus 1 . 3/5), hitting 4-year heights – since 2010.

“20/20 SP” (10: 01-11: 00 p. meters. – 5. 3 million additionally 1 . 2/4 in AD18-49):

ABC’s “20/20” was up week to finally week in Total Viewers (+8% the aim 5. 3 million vs . 8. 9 million), Adults 18-49 (+9% – 1 . 2/4 vs . 1 ) 1/4) and Adults 25-54 (+7% – 1 . 6/5 vs . 1 ) 5/5).

“20/20-Saturday” (10: 00-11: 00 p. m. – 3. eight million and 0. 9/3 regarding AD18-49):

Returning after the prior week’s pre-emption, ABC’s “20/20-Saturday” grew around its season premiere two weeks into the past by 13% in Adults 18-49 (0. 9/3 vs . 0. 8/3) to go to an 8-month high – from the time when 3/15/14.

WEEK NO . 14: OLDER INDIVIDUALS 18-49 TOTAL VIEWERS

Source: All Nielsen Company, National, Live+ Aforesaid Day Program Ratings for day of 12/22/14.

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